Introduction of a new conditioner in the market.

Findings:

• Demand of people for a conditioner with a new formula is there.
• The absence of competition in the market also motivates us to introduce our products.
• On the top of all these, some sound parties are ready to distribute and sell our products on acceptable terms and conditions.

Recommendations:

• The company may start the production of the proposed conditioner on experimental basis.
• The shape of bottles and the labeling on than must be made noticeably different from the brands available in the market.
• The product may be offered in different prices.
• Competitive prices must be introduced.
• A well planned publicity campaign must be launched to attract people.