Findings:
- The other company offered their products in different weights and attractive packing.
- Their introductory prices are low as compared to our prices.
- They promoted their products through print as well as electronic media.
Recommendations:
- Packing of our product should be changed to the effect that it is made not only more attractive but is also offered in different weights.
- Competitive prices of our products must be introduced.
- A publicity campaign must be launched by acquiring the services of professional advertisers.
- A prize scheme may be introduce to attract the general consumers.
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