Understanding communication at all levels makes business prosperous but people misinterpret information when they lack proper understanding of non verbal cues that varies in cultures and geography. Silence and sound are accepted or rejected in different societies like, in modern societies sound is interpreted as un-comfortable, uneasy or embarrassed.
Silence may be a deliberate message: refusal to communicate or give feedback, hostility and rejection. Time also has significance in many societies; like in the developed countries time is taken a s a precious phenomenon and its observance is taken as a corporate symbol. In the developed country people observe proper timings while in the developing countries bosses do
Prefer to go late in meetings as it is taken a symbol of status or superiority. 
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