Specific communications principles to compose effective business messages.

PRINCIPLES OF EFFECTIVE COMMUNICATION

The factors which make a communication in an industrial concern effective are the principles of communication which may be enumerated as under:

Principle of clarity

The message should be clear. It should be communicated in simple, easy and commonly understood language. The words do not speak themselves. They convey. It is the speaker who makes them meaningful and it is the receiver who interprets them. Therefore whatever is conveyed should be conveyed unambiguous and clear words.

Principle of attention

The recipient’s attention to the message communicated must be drawn in order to make the communication effective. The communication is always meant for action. More words may not help. The time and place where to communicate should be determined to gain attention.

Principle of consistency

The communication should be consistent with the plans, policies, programmes and objectives of the enterprise. Among themselves also communications should be consistent. Inconsistency creates confusion.

Principle of adequacy

Communications should be adequate and complete. It should not be broken in any way. Inadequate communication delays action and spoils understanding as well as good relations. Efficiency of both the communicator and recipient is also effected.

Principle of integration

Information should be communicated at the proper time. When it is to be communicated depends on the sender but the wrong choice of time may not have the desired impact on the recipient.

Principle of integration

Communication is a means and not an end itself. It is a means to attain the objectives of the enterprise. Communication tries to get co-operation of all with a view to see that the work is accomplished satisfactorily.  Therefore, it should as far as possible be based on the policy of integration of efforts in order to avoid confusion and help in better understanding.

Principle of informality

Informality in any sphere of life is good principle and executives should try to remain informal in his behaviour with his sub-ordinates. But in a certain, situation, of which the individual executive is the sole and the best judge, he may bid good bye to informality and become formal in his relations and conduct.

Principle of feedback

Communication is a two way process. Communication follows the principle of give and take. Reaction of the communication is also to be known and judged. Hence an organization giving feedback principle loose importance, usually to respond to the needs of time.